Ideally suited to competitive retail environments, our consumer promotions are available to manufacturers and retailers who want to be able to stand out, and add extra value for their customers without devaluing the products by offering the traditional discounts and special offers approach.
The modern shopper is much more informed than ever before and usually has a very good idea of a products value and its features before they even walk through the door. Certainly, price reductions are very compelling to the customer but what about giving something extra, something of more value?
This is where a promotion scheme comes into it, saving £50 on a product or paying full price and gaining piece of mind that your purchase is fully covered with a complimentary extended warranty is a relative no brainer for your customer especially on big ticket items.
Alternatively, cashback promotions ensure your customer gets the best value but enables the manufacturer to decide what products and when to reduce the price allowing for new products or slow selling items to become a more compelling proposition for the customer when they're scanning the shelves.
Or how about a complimentary gift that's relevant and useful to the product the customer has just purchased such as an additional item, accessory or carry case, Maybe they were planning on purchasing an extra anyway and now they saved £50 and have the reassurance that its compatible with the item they've just purchased.
Its these aspects that ensure you're continuing to meet the increasing needs and expectations of the customer by giving them more of what they want without just giving them a short term saving, A consumer promotion should be run alongside a broader marketing strategy to ensure its effectiveness.
We're able to support you with any aspect of your promotions and make it stress free by running the programme on your behalf and to your requirements.