Focus on the Future - Raising Sales in the Independent Retail Sector
The client wanted to create an initiative aimed at inspiring sales staff working at independent retailers to choose their product in preference to competitor brands.
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A simple paper-based Sell & Claim' programme was developed into a fully featured online incentive scheme, offering retail sales staff membership of the Focus on the Future' (FOTF) programme with the following benefits:The opportunity to earn points for selling client products.
FOTF has had a positive impact on the independent dealer network in a number of ways:The client's position in the market has risen, with product sales increasing significantly.